A small San Francisco-based company, We Love Jam is using some creative sustainable packaging for a new series of products it has just added to its lineup. We Love Jam makes a variety of high quality jams and pickled goods and has recently expanded its line to include biscotti.
The company was looking for a sustainable solution to offer single biscotti for sale in coffee shops and also for a box of nine biscotti customers could purchase.
Concerned about the environmental impact of their packaging, co-founder and president Eric Haeberli was looking for a biodegradable alternative to plastic. Running a two person company means hands on involvement in all aspects of packaging design.
He found an ideal solution from a supplier making bags from a biodegradable Innovia film. The compostable bags turned out to be the perfect solution to keep their products safe and fresh. Made from sustainability harvested wood pulp the packaging can then be composted by the consumer where it will decompose
Haeberli also handled the design of the paperboard box the biscotti are sold in. He licensed an image from an area artist and worked with a company in the area to design the box itself.
The box is a custom box made by Tharco. It is made from 30-40% post consumer recycled material and took around six months to produce said Haeberli.
We Love Jam's biscotti packaging is a great example of how a small company can create sustainable packaging.
We are often asked by small business owners for help in navigating the packaging industry. Too often they find resistance every step of the way from manufacturers due to low order volumes and often find themselves having to compromise on sustainability in order to get their packaging produced on time and within their budget.
Examples like We Love Jam show small businesses can succeed and produce high quality well designed packaging that meets their needs and satisfies their customers.
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DDL is inviting people in the packaging industry to create, guest posts. At regular points throughout the year, they will chose guest bloggers. Posts will be subject to approval, but will not be modified in any way. On themes like Sustainability, Package Testing, Package Design. Check out the DDL Blog for more details. http://news.testedandproven.com/240/
Posted by: Nocat | April 30, 2008 at 07:59 AM