Packaging for the new line of eco-friendly toys from Toys R Us represents a new focus from the toy retailer on providing more responsible toy options for consumers. The new packaging features its own unique brand identity.
The toys come packaged in earth-tone colored boxes that bear a special "R" seal. This seal consists of a green version of the iconic Toys"R"Us reversed "R" logo with a green leaf, encircled by the words "Recycle, Renew, Reuse, Re-think," and signifies for parents that the toys are eco-friendly.
Packaging is made from natural paperboard stock and contains at least 70% recycled content.
Jennifer Albano, manager of Corporate Communications for Toys R Us told Sustainable is Good the new packaging was designed internally by Toys R Us.
Earlier in the year Sustainable is Good reported on greener gift cards the toy retailer was using in its stores.
For more details on the new line of toys and exclusive photos visit our companion site Sustainable is Good Products
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Smack dab in the middle of the toxic toys debacle, Toys "R" Us is trying hard to change its image. These eco-friendly products are a positive step, but Toys "R" Us does not appear to be wholly committed to environmental repsonsibility. The company has recently come under fire by Greenpeace for using paper companies that are contributing to the destruction of the Boreal Forest in Canada: http://www.greenpeace.org/canada/en/press/press-releases/greenpeace-activists-arrested-protesting-boreal-forest-destruction
Posted by: Toys R US needs to do more | April 09, 2008 at 10:30 AM