San Francisco-based Method has revamped the packaging for its popular Omop floor sweeper starter kit and Omop microfiber accessory pads. The new packaging is a significant departure from current industry standards and a real attention grabber sitting on store shelves.
Made specifically for Method from a combination of paper and bamboo the new brown packaging has an attractive unfinished quality to it - totally unique next to other products packaged in clear clamshells with bright labeling.
The packaging has a minimal quality to it that alone provides it a creative advantage - you want to look at the packaging, touch it and find out what is in it.
The packaging is both compostable and recyclable (mixed paper) and its creation has an interesting story behind it.
The idea for the new design came out of a "Design Safari" a regular creative departure held internally among Method staff. At the safaris staff members share examples of packaging or creative design they like and discuss it with their colleagues.
The new Omop starter kit packaging is compartmentalized. Everything has its own place in a logical easy to open format (unlike many clamshells).
Method's Katie Molinari told Sustainable is Good the internal layout of the packaging is a little like the experience of opening an Ipod box. She is exactly right.
Open the lid of the paper/bamboo packaging on the starter kit to find a bottle of the Omop cleaning solution and a microfiber pad nicely laid out in front of you. Dig a little deeper to uncover the Omop unit itself. So simple its actually rather elegant.
The Omop starter kit and microfiber accessory packaging are both made from the new paper/bamboo packaging designed in-house by Method's design team.
The new packaging replaces the clamshell style packaging the product used before and began appearing in stores across the country last month. Molinari said the Omop itself is basically the same as the earlier version with a few minor enhancements to its durability and functionality.
Consumers will ultimately judge the effectiveness of the new paper/bamboo packaging but from a creative and design perspective its bold and ambitious - fitting well with Method's goals of continuing to green their packaging.
The packaging won the Institute of Packaging Professionals’ (IoPP) AmeriStar award.
The newly designed packaging is available for both versions of the Omop and microfiber pads.