Wine industry retailers, suppliers and manufacturers held a forum organized by the Wine and Spirit Trade Association (WSTA) in London to discuss problems with the limited supply of lightweight wine packaging.
Wine industry publication Decanter Magazine ran a piece on their web site on the forum which represented the first time the wine industry and its suppliers have come together in an organized industry forum to discuss the problem.
Decanter reported the forum focused on barriers to the introduction of lightweight bottles, supply and demand and levels of financial commitment to the issue by stake holders.
The WSTA's Kate Coleman told decanter.com various association members have approached the organization seeking more eco-friendly bottles.
While the forum was primarily focused on wine packaging solutions for the UK market it represents an important indicator of the priority eco-friendly packaging has with major wine manufacturers and suppliers. The forum was attended by major wine producers and leading retailers.
Decanter reports no definitive solution was worked out at the meeting however all parties involved have agreed to make addressing the issue a top priority.
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Why aren't they using recycled wine bottles? I believe it is mandatory in France.
Posted by: Sheryl | March 27, 2008 at 08:12 AM
Nice read
Posted by: Mike | March 27, 2008 at 10:54 PM
I agree - this DOES show an important step in the right direction. Seeing different entities come together and communicate ideas for better eco-friendly packaging is great. Let's hope the dialogue continues and makes its way to the US as well!
::bryan
Posted by: Bryan A. McCarty | March 28, 2008 at 02:21 AM