Seattle-based Nordstrom announced that it will introduce new more eco-friendly packaging options for customers throughout 2008. Fully recyclable shopping bags and gift boxes and a reusable shopping tote will be available to customers as the year progresses.
The company's paper shopping bags will evolve to be 100 percent recyclable. Currently, the bags' propylene handles are not recyclable but new bags in the works will have sturdy cotton handles which are recyclable. The retailer will gradually roll out the new, recyclable bags from April through September as its supply of existing bags runs out.
Additionally, Nordstrom will transition to fully recyclable gift boxes. During the holiday season, the company will introduce new gift boxes made of 100 percent recycled paper stock that is 30 percent post-consumer waste. The silver foil on the current gift boxes will be converted to a matte silver ink, making them fully recyclable. Boxes will transition during October and November as the supply of existing boxes runs out.
Reusable Shopping Tote
Nordstrom also has a new fashionable reusable shopping tote. The metallic brushed linen tote was launched on the West Coast on Friday and will gradually make its way to all Nordstrom stores. The new bag features an illustration by Ruben Toledo of iconic U.S. landmarks, including the Space Needle, the Empire State Building and the Golden Gate Bridge. Designed to zip into a small rectangle case (6 inches x 7 inches x 1 inch) for easy storage, it will be available in Nordstrom Accessories departments for $21.95.
"We know our customers care about the environment and this is an effort to serve them better and reduce our impact," said Erik Nordstrom, president of stores for Nordstrom. "We will continue to look for ways we can be a better corporate citizen."
Nordstrom, Inc. is one of the nation's leading fashion specialty retailers, with 157 stores located in 28 states.