In addition to the bottle Noble is also using Earthfirst PLA for the shrink sleeve label.
The company debuted the PLA packaging back in September 2006 and thanks to distribution by Wal-Mart the company's juice products still represent the only PLA bottle packaging available to some consumers.
In addition to Wal-Mart Noble juice is also carried by Publix, Kroger, Stop & Shop and Giant Eagle. We were able to find Noble Juice at a local Wal-Mart store.
At the launch of the new packaging Noble Juice president Wade Groetsch said, “With NatureWorks polymer we are also stimulating the mind of our consumer by making our product available in an eco-friendly bottle made 100 percent from an annually renewable natural source.”