German natural personal care products brand Weleda's motto is "In harmony with nature and the human being." This philosophy is carried out in the company's brand identity and packaging.
The bright colorful packaging of Weleda's products stand out on store shelves. The brand's use of vibrant colors corresponds with key ingredients in each product. The colors of the packaging represent the natural color of ingredients used to make the product. "Nature is vibrant, nature is beautiful thats what you see in the products," said Jennifer Barckley Director of Communications for Weleda USA.
Sea Buckthorn Berries
The company's new Sea Buckthorn body cream and hand cream come in packaging with warm yellow's and oranges representing the color of the sea buckthorn berry. The packaging of Weleda's Sea Buckthorn Body Lotion is particularly well done. The company used a warm orange/yellow label with a creamy blue apothecary style glass bottle. The Sea Buckthorn Body Lotion packaging is a good example of Weleda packaging. The company uses mostly glass and aluminum tubes for its products instead of plastics. Plastics are only used as closures or caps in most of their packaging.
Barckley said the packaging design is all done by Weleda's European office. She said its not uncommon for the company to work with outside creative agencies on occasion for specific projects but that product packaging design is done in house.
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