Clorox Anywhere Packaging Design

Following up on our story from September on Clorox Anywhere Hard Surface cleaner we had the chance to learn about the design of the bottle. 

The industrial design behind Clorox Anywhere hard surface cleaner is unique.  Buenos Aires-based Tridimage did the ID working from Clorox's desire for a bottle design that conveyed comfort of use and aesthetics. 

Clorox's Vicki Friedman said the company wanted an ergonomically designed bottle, created to be comfortable for the consumer to use. 

After Tridimage did their part Clorox Creative Services handled the graphic design in-house.  The packaging design went through several different mock ups before the final design was agreed upon.  The final design features the custom bottle in white with matching crisp white and blue graphics as we reported earlier.

Thanks to Tridimage for sharing their design image.