Celestial Seasonings part of the Hain-Celestial Group announced this week it is adding a line of organic Fair Trade certified whole bean coffee to its product lineup. The new coffee products are packaged in a unique re-sealable zipper lock bag which helps prolong the freshness and preserve the flavor of the beans.
The 12oz packaging is similar to packaging used by a number of upscale tea brands currently on the market.
Celestial Seasonings claims to have a unique roasting process and use only shade grown coffee beans for its products.
The company, known for its tea did extensive customer research and found even its loyal tea drinkers were interested in having coffee sevearl times a week. The line was created to provide consumers with "another great tasting high quality option from Celestial Seasonings," acting general manager David Ziegert said.
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