Cadbury Schweppes announced yesterday a new line of its popular chocolate Easter egg candy called Cadbury Treasure Eggs. The new eggs feature significantly less packaging. The eggs will be sold wrapped only in foil rather than being sold in a box.
According to published reports, the eco eggs are being sold on a trial basis in the UK where Cadbury eggs account for roughly half of all the Easter eggs sold.
The packaging change for the new Treasure Eggs will result in the use of 75% less plastic and 65% less cardboard by eliminating the box Cadbury said.
Cadbury said its move would reduce the amount of plastic it uses by 247 tons and cardboard by 115 tons, saving more than 2,000 trees as a result.
Jo Grice, Easter senior brand manager at Cadbury said: "Expanding our range of more eco-friendly seasonal products is part of our overall Purple Goes Green environmental strategy where we have pledged to reduce our environmental footprint by 50% through a number of measures, including reducing packaging."
Cadbury Schweppes expects to sell roughly thirty million Easter eggs in the weeks leading up to Easter, several million of which will be from the unboxed line.
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:):):):):):) i think that getting rid of the packaging is a very good idea and it is better for the enviroment . :):):):)
Posted by: chloe | November 14, 2008 at 10:10 AM