Whole Foods Market announced this week it plans on eliminating all plastic grocery bags from its US, UK and Canadian stores with the goal to be plastic bag free by April 22, 2008 (Earth Day).
The leading natural and organic foods supermarket chain has been conducting tests eliminating plastic bags in its San Francisco, Austin and Toronto markets. The tests were well received by customers and paved the way for their chain wide plan to remove plastic shopping bags from their stores.
In order to help facilitate the plan the company is aggressively pushing reusable bags including their new "Better Bag" The Better Bag is made from 80% rPET fabric and is designed to be shopper friendly by being larger and easier to use than other reusable bags.
Whole Foods is the first US supermarket chain to commit to completely eliminating disposable plastic grocery bags. The company estimates the impact of its plan will be felt immediately keeping 100 million bags out of landfills in 2008 alone.