Welch's New PET Juice Bottle

Welch's, a leading juice manufacturer recently announced new PET packaging for six varieties of its 100 percent juice blends.  The new innovative packaging is made by Amcor and is a custom 14oz bottle from their PowerFlex line.

The new Welch's PET bottle is the first custom application of an Amcor PET bottle.  The bottle design eliminates many of the edges characteristic in PET bottles and allows Welch's more smooth bottle space for enhanced marketing and branding opportunities. 

According to published reports the proprietary design is Welch's first panel-less, shelf-stable bottle featuring an ergonomic contoured design and a full shrink wrap label. 

Amcor's PowerFlex PET bottle is designed to closely mimic the look and feel of glass.  The bottles are designed to work with existing glass bottling equipment allowing current glass bottlers to make an easy switch to the PET bottle if desired.

PET is the most commonly and easily recycled plastic bottle material.  Welch's use of the new design follows similar custom PET bottle redesigns from Coca-Cola and others over the past year. 

Amcor PowerFlex is available in 16 oz stock designs as well as custom designs. 

The use of PET bottle packaging has been a growing trend over the past year we've seen a number of companies switch to PET bottles for soft drinks and wine due to the reduced weight of PET plastic when compared to glass. 

The switch to PET bottles has been used by some as an example of a green step with the argument being the lighter bottle wight significantly reduces the overall impact of shipping and transportation to retailers.  Critics have argued the increased use of PET plastics ads to waste and overwhelms recycling facilities.