Popular UK juice brand Innocent has expanded its use of rPET bottles to its entire line of fruit smoothies. The move follows Innocent's transformation of its juice line to bottles made from 100% rPET back in September.
To celebrate the new smoothie packaging Innocent will be releasing a limited edition label on which their logo will be changing color and shape to resemble the well known green recycling symbol. Innocent products with the limited edition label will be appearing on retailer's shelves in the UK for the last two weeks of February.
According to the company, its new bottles are fully recyclable at end of life and use 20% less plastic overall than their original packaging. In addition to using no virgin materials at all the move to the new packaging will see a 55% reduction in the carbon footprint of the company's packaging.
Innocent became the first beverage company to use 100% rPET packaging for its bottles when it converted its juice blends to rPET bottles in September.