New York, NY - based Fred Brands producers of Fred bottled water announced a new packaging configuration last week designed at making their water easier to sell in new retail environments and markets.
Fred is an interesting brand as they have focused heavily on their image with younger consumers offering a trendzine called FredSpot and Myspace page to promote the bottled water line.
The new packaging is a paperboard "six-pack" style package designed to hold six bottles of Fred water. The packaging is made from recycled paperboard and is printed using Soy-based inks.
The company says the packaging will offer consumers a new option in buying Fred water, one they believe is important to offer as they are expanding into new markets across the country.
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