In October we reported on new packaging that Target's Archer Farms Organic line was using. The packaging was made from Forest Stewardship Council (FSC) certified paperboard stock and produced using renewable energy. At the time of the story it was unknown who was producing the packaging and Target did not respond to our inquiries. We have since learned Curtis Packaging is producing the packaging for Target's Archer Farms Organic line.
According to Curtis, they are the first printing and packaging company in North America to be 100% Carbon Neutral, use 100% renewable energy, and be FSC certified.
Related to packaging for Target, Curtis is currently working exclusively with Target's Archer Farms Organic line. Curtis's Rosanna D'Oleo told Sustainable is Good Target has expressed interest in "possibly expanding the FSC certified packaging to other lines of Archer Farms." D'Oleo said while there was interest no specific plans or time frame for expanding the packaging has been established.
D'Oleo said Curtis is constantly innovating to bring to their customers the latest environmentally friendly packaging techniques. The company focuses on serving the health & beauty, personal care, liquors, and gourmet foods/confections industries.
In addition to Target, Curtis is currently producing FSC certified packaging for Origins (Estee Lauder) and Crabtree & Evelyn. "However, many other companies in the health & beauty and liquor industry have approached us with the interest of shifting their current packaging to FSC certified packaging," said D'Oleo.
Interestingly D'Oleo said many of their clients are displaying the wind power Green-e logo on their packaging (since Curtis uses renewable energy for production) and will soon display a carbon neutral logo on their packages. She said many of their clients believe end consumers understand more about renewable energy than what FSC means.