Widu is a line of exquisite Italian brushes and combs made from Forest Stewardship Council (FSC) certified wood. The line is a perfect example of a high quality long lasting product whose manufacturers obtained FSC certification and are using it as part of their overall marketing strategy.
Originally developed by a hair stylist in Milan, the brushes feature wooden bristles designed to stimulate the scalp and reduce hair breakage.
The brushes are handmade in Italy by adult native artisans and are of impeccable old world quality and long lasting value unlike many imitators on the market.
The brushes are available in a variety of base woods and the bristles are made from the hard white wood of the hornbeam tree - from the birch family. Horn beam wood is known for its strong resistance to breakage and maintains its exceptional smooth qualities.
No toxic finishes or lacquers are used in Widu products, wood is finished with linseed oil or beeswax.
Sustainable is Good had the opportunity to test Widu's large rectangular brush. Upon examining the product it is quite clear it could last a lifetime which is exactly what we like to see.
Its quality is high and the design is ingenious. The brush comes with a supply for additional wooden bristles each individual bristle can be replaced without impacting the overall brush. So in the event one should break they can be replaced individually. Its small design touches like this that make a product a sustainable choice when compared to others available on the market.
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