Finnish cell phone maker Nokia announced this week at the Nokia World conference a new greener phone with reduced green packaging.
The new Nokia 3110 Evolve, is a mobile device with bio-covers made from more than 50% renewable material. The device is presented in a small package made of 60% recycled content and it comes with Nokia's most energy efficient charger yet, using 94% less energy than the Energy Star requirements.
Nokia has been exploring the use of a smaller final packaging solution since early 2005. It designed and rolled out a space saving, compact sales package in spring 2006. This has reduced the amount of packaging materials by 54% compared to the previous solution, and using the same paper-based material inside and out has enhanced the overall recyclability of the packaging.
The smaller packaging size has doubled transportation efficiency with a more than 50% reduction in land and air shipping requirements. During 2006, Nokia shipped 60 million mobile devices in this small package alone, using more than 1,200 fewer trucks than the previous packaging solution.
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