San Francisco-based Method makers of greener more eco-friendly cleaning and household products is expanding into the UK, its first international market.
The company has a fully staffed office in West London and plans to follow the "start-up model" it used so successfully here in the US to grow its business Method's co-founder Adam Lowry told BusinessGreen.
The company's products are already available at major stores in the UK like John Lewis, Waitrose, Tesco and Sainsbury's.
"The UK consumer is so far ahead of their US counterpart when it comes to green issues that this was an obvious choice for our first international market. We're seeing healthy growth, albeit from a low base, but the interest in green issues is definitely driving demand," Lowry said.
One of Method's UK products is its "Go Naked" cleaner which is sold in a 100% recycled bottle. Smart Planet reports from now on all bottles that are produced for Method will be made from 100% post-consumer recycled plastic, following the Cradle-to-Cradle design philosophy.
Method aims to make all products biodegradable and all bottles recycled and recyclable. The company reportedly works with MBDC co-founder Michael Braungart and runs every product formula by him before beginning production.
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