360 Vodka

What sets McCormick Distilling's 360 Vodka apart from other premium spirits is the entire brand's identity is based on sustainability.

Branding communications firm Sagon Phior handled 360's brand identity including its graphic and packaging design.  "The concept behind the bottle (85% recycled glass) and logo that adorns it (blown into the glass) is all about sustainability, represented by the idea of things coming full circle or 360 degrees," said Sagon Phior's Darren Tarlow.  "Every aspect of this brand and bottle were created to be as renewable as possible, because renewable things don't end like the finite, they continue indefinitely.  That is a very hopeful and fantastic kind of thought, the exact thought we wanted to imbue in 360," he said.

The 360 degree design philosophy is also apparent in the label which was designed to wrap completely around the bottle, unlike many other brands.  Sagon Phior has worked with New Leaf 100% PCW paper with a number of its clients and brought that option to McCormick Distilling's team for 360's label.  The company liked it and 360's label is made exclusively with New Leaf paper.

Several other small touches in 360's overall packaging design philosophy make a huge difference in the brand's greenness.  The boxes the vodka are shipped in are made from recycled paperboard and are designed to be reused as moving or storage boxes.  In order to achieve this the boxes were designed with a separate top and handles on each end of the box.  This seemingly insignificant change to the traditional single use paperboard box most wine and spirits are shipped in dramatically reduces waste and gives consumers an additional piece of the 360 brand they can take home and use over and over again.

360 Vodka also includes a return mailer with each bottle so consumers can return the bottle top closure for reuse by the company leaving the consumer with a pure glass bottle for recycling.

The brand continues to move full steam ahead since we last reported on it back in July.  360 is currently focusing on advertising and marketing in six target cities Boston, San Francisco, New York City, Tampa, Austin and Dallas according to Vic Morrison, Vice President of Marketing for McCormick Distilling.

360 Vodka is now readily available across the country according to Morrison.  Readers in the San Francisco market have reported seeing billboards and other ads for the Vodka.

Comments

[benny2run]

I want to give some recognition to a small company out of Wisconsin - Death's Door Spirits. This company has created two amazing products, a vodka and gin. Death's Door Spirits prides itself in supporting local agriculture and sustainability. Death's Door Vodka uses only organic wheat grown on Washington Island in Door County, Wisconsin. And the juniper berries for the gin are picked wild on Washington Island. Death's Door Spirits actively participates and supports local farmers and agriculture. Death's Door is generating a buzz around Madison, Milwaukee, and Chicago. Death's Door is another company worth noting in this growing field of sustainability.

[laura sweet]

Thought you might want to read about 8 "eco" vodkas:
http://ifitshipitshere.blogspot.com/2008/03/can-imbibing-save-planet-8-new-green.html