Wonder Tablitz Packaging

Massachusetts-based Wonder Tablitz has released a new packaging design for its line of household cleaning products.  The new packaging incorporates a custom designed patented empty spray bottle sold with three concentrated tablets housed within the bottle's design.   

A consumer would drop one of the tablets in the bottle through a special refill cavity on the backside of the bottle and add water making a full 32oz bottle of household cleaner.

The packaging design is being pushed as sustainable by the company because it says the fact its products ship without any liquid in them significantly reduces their weight and in turn the carbon footprint of the shipping/transportation process. 

The company also says its products reduce plastic waste by 66% because they come with three tablets or enough cleaner to produce three full bottles of product vs. having to buy three individual bottles of another brand.

Wonder Tablitz is the creation of the Schultz family, makers of the popular Gonzo line of household stain removers.  The products are available to consumers through hardware stores, grocers and other specialty stores as well as the company's web site. 

The new bottle design is receiving a fair amount of attention within the packaging community being recently covered in Pack World and on the Dieline.