Recycline has added a new series of products to its popular Preserve line. The new products are called Preserve Kitchen and include two types of cutting boards, food storage containers and a colander. Most of the products will be sold exclusively at Whole Food Market, several are available directly from Recycline.
"The idea behind the line was sparked over a year ago when Whole Foods Market approached us about our ideas for green housewares," said Recycline's Marketing Director C.A. Webb. "Many of their stores have housewares sections and they saw an opportunity to better align that part of the store with the rest of their organic and natural offerings."
The products themselves are the result of a partnership between Recycline and Connecticut-based industrial design firm Evo Design.
"We wanted our designs to take their cues from natural shapes found in the kitchen and to be eye popping and exciting both in shape and color," said Webb. Evo Design did exactly that taking their design cues from nature. For instance, the food storage container gets its inspiration from an apple, the colander resembles a strawberry.
But beyond the simple organic designs, making sure that the design and the design process met environmental standards every step of the way was challenging. “We are working hard to ensure that the design supports sustainability,” says Aaron Szymanski, President of Evo Design
The Preserve Kitchen products are the first Preserve products designed by Evo. "They've shown an amazing knack for understanding our brand and have a total commitment to helping us deliver on Preserve brand's promise: high performance, high design, eco-friendly products," said Recycline's Director of Product Development Ben Anderson.
"Whole Foods Market (WFM) has been one of our strongest retail partners and was a natural place for us to launch the Preserve Kitchen line," said Webb. "WFM sells the entire line of Preserve products -toothbrushes, razors, toothpicks, and tableware, all popular with their customers. We also, of course, saw the synergies in launching our first foray into the kitchen with one of the most innovative food retailers in the world," she said.
Most of the Preserve Kitchen line will be initially sold exclusively at WFM and hits store shelves this week in all regions except three (Midwest, Florida, and Pacific Northwest) but will roll out to all regions by spring. WFM will carry a cutting board, food storage containers (large & small) and a colander all made from 100% recycled #5 polypropylene (PP) plastic - like Preserve's other products.
We've had a chance to test out the new products and have nothing but praise for their design and material usage. Recycline has become the master at making useful products from pure recycled #5 PP plastic, and Preserve Kitchen products are no exception.
Like other Preserve products the packaging is minimal to non-existent. The food storage containers come in minimal paperboard packaging (100% recycled/ 35% PCW) while the cutting board and colander simply have a Preserve label affixed to them with no packaging at all.
Preserve adds Paperstone Cutting Boards to Product Line Up
In addition to the Preserve Kitchen products made from #5 PP, the company has added two new cutting boards made from Paperstone to its Preserve Kitchen product line.
Paperstone is a material that has been used in green countertops for several years now. "We were also curious to explore a new material and developed a cutting board from Paperstone," said Webb.
The Paperstone cutting boards are available directly from Recycline or at Whole Foods Market in two sizes and are both Forest Stewardship Council (FSC) and RainForest Alliance certified made from 100% post-consumer recycled paper.
The addition of the new Paperstone cutting boards is exciting - its always good to experiment with new materials. We see this new line as an area Recycline can continue to explore, hopefully developing more products from this material. It is durable and easy to clean and the fact its made from post-consumer recycled paper is a tremendous positive in terms of its greenness.