Pennsylvania-based Cot'n Wash, Inc. makers of dropps laundry detergent are trying to capitalize on the intense interest in more eco-friendly mainstream laundry detergents. The makers of dropps are marketing their product as one that saves significant amounts of water as well as plastic.
dropps is unique because it comes in dissolvable "toss-and-go" packs instead of liquid or powder format like many traditional detergents. The packets are made from a polyvinyl alcohol cast film by Aicello.
The company is making a push to get consumers to use its product as an eco-friendly alternative to even the concentrated laundry detergents on the market. Recently concentrated laundry detergents have received a significant amount of attention due to major retailers like Wal-Mart making them a focus of their environmental initiatives.
According to Cot'n Wash, Inc. even 2X concentrated detergents are still 50% water and come in a bottle often not made from recycled plastic. dropps products have no wasted water the company says as the dosage is pre-measured and all ingredients in the packs are "active".
The company is also focusing on its packaging with a new clamshell style container made from lightweight recycled PET (RPET) plastic. The new clamshell packaging is made by Placon.
According to published reports, in January, Cot'n Wash switched to the clear, RPET clamshells, "because they are made from 100-percent recyclable packaging," says Jonathan Propper, Cot'n Wash president. The new packaging is a major eco-friendly improvement over their original hanging clamshell packaging made of clear polyvinyl chloride (PVC).
"Our company is passionate about reducing the waste of both water and plastic, enabling consumers to make a small person contribution in minimizing their own impact on the environment," said Propper.
According to Placon's director of marketing and product development, Laura Stewart, Cot'n Wash selected the packaging for its 20-load and 1-oz trial-size packages from Placon's variety of stock clamshells.
dropps can be purchased at select Target, Wal-Mart, and Whole Foods Market stores or online at Amazon. The products are currently sold in 20-load and trial packaging in fresh scent and fragrance-free varieties.
dropps are biodegradable and NPE and phosphate-free.