Aveda Men Pure-formance

Pure-formance is a line of men's hair care products launched by Minnesota-based Aveda.  The line is unique and combines some of the company's best technology and innovation in its production and packaging. 

Aveda Men launched in July with seven hair care and styling products: Pure-formance Shampoo,  Conditioner, Composition, Grooming Cream, Grooming Clay, Liquid Pomade and Pomade.   

According to the company, each is formulated to suit men’s most important hair and scalp needs for maximum health, well-being, ease of use, and style.  The line is marketed as a series of products appealing to men's desires for both a healthy product and an environmentally responsible one.

Aveda Men takes on a new, edgy, masculine look with package design that is innovative, easy-to use and environmentally responsible.  Pure-formance Shampoo, Conditioner and Liquid Pomade are packaged in an industry-leading 95% post-consumer recycled HDPE (high density polyethylene).  Pure-formance™ Composition, Grooming Clay and Pomade are packaged in a carton made from 55% post-consumer recycled paper, printed with soy ink.  Pure-formance Grooming Cream is packaged in a tube made from 35% post-consumer recycled HDPE

We found Aveda's new men's line to be one of the best we've seen.  Several of our contributors examined products and packaging from the line and commented on the high quality and effectiveness of the product and the innovative unique nature of the packaging.  The shampoo and conditioner packaging are made from 95% post-consumer recycled HDPE plastic, which is impressive by any standards.  The design and shape of the bottles are well done, easy to use and highly effective.

Aveda Men is manufactured in Aveda’s primary manufacturing facility in Blaine, Minnesota, which now offsets 100% of its electric usage with certified wind energy.

Comments

[Victoria E]

I know there is a lot of controversy around whether Aveda is really as sustainable as they could be. Apart from that, I have to say that this new men's line has really impressed me. My boyfriend has psoriasis only on his scalp and this is the BEST solution we have found for him, including those special medicated shampoos and such.