UPDATE: See our latest story on Archer Farms new innovative cereal packaging
The new packaging was noticed by one of our contributors at a local Target store. The packaging is appearing on select Archer Farms Organic product lines. We found the packaging for the entire line of Archer Farms Organic cookies (Key Lime White Chocolate pictured) carrying both the FSC Mixed Sources logo and the Green-e logo.
According to Target's 2007 Corporate Responsibility Report, "In 2007, select Archer Farms Organic product lines will convert to a paperboard manufacturer that uses 100 percent wind power. Additionally, this paperboard and manufacturer are certified with the Forest Stewardship Council."
San Francisco-based Michael Osborne Design (MOD) redesigned Archer Farms packaging several years ago. The redesign featured a French country theme and allowed Target to position its Archer Farms brand as their "premium" store brand and introduce a more basic Target store brand of food items.
It is unknown what other products in the Archer Farms Organic line have the new FSC/Green-e paperboard packaging or who is producing the packaging. Target did not respond to multiple inquires by Sustainable is Good.
FSC/Green-e certified packaging on a store brand product is rare and could signify an increased interest from Target in more sustainable packaging. Previously Sustainable is Good reported on Target's efforts to reduce PVC from the packaging of products in its stores.