Memorex, owned by Imation Corp has recently released a new line of consumer electronics named ReNew. The products feature a number of "environmentally aware" design choices including the reduction of packaging material.
Designed to minimize impact on the environment through responsible choices in product design, manufacturing and packaging, the new Memorex ReNew line blends patterns and textures inspired by nature with forms and features familiar to electronics the company said.
Sergio Castillo, director, Imation Electronics Products Division said one of the main areas the ReNew design team focused on was reducing packaging waste.
"In designing the ReNew line, our team was driven to make decisions that were more environmentally aware, including using recycled plastics in the products themselves, and substantially reducing the amount of packaging waste," Castillo said.
Memorex ReNew products meet the tough RoHS Standards (Restriction of use of certain Hazardous Substances in electrical and electronic equipment) which restrict the use of certain hazardous materials such as mercury, lead and several flame retardants among others. The RoHS standards resulted from a July 1, 2006 EU directive regarding the sale of electronics produced or sold in the EU.
Making the ReNew line RoHS compliant was a smart move for Memorex even though the same restrictions are not currently in place in the US. By making products for the US market compliant the company is streamlining its production chain making its products available cross market. Short term this could increase costs for Memorex but in the long run it will pay off.
To learn more about RoHS standards visit their web site
According to the company ReNew packaging consists of "recycled cardboard" and features includes inserts that include interior product egg carton style trays made from 100% recycled paper.
The packaging features a natural brown paperboard look to it with graphic design in green tones. The packaging also carries information about commitment from Memorex to plant between 1 and 3 trees for each product purchased (varies by product in the line) as part of a partnership with the Arbor Day Foundation.
Memorex has teamed up with the Arbor Day Foundation and will make a donation each time one of its ReNew electronics products is purchased through Nov 30, 2007 adding a minimum of 75,000 trees to US national forests.
Currently the line is available and prominently featured at Target Stores across the country.
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