Vermont-based Green Mountain Coffee Roasters (GMCR) recently introduced new packaging for its popular Newman's Own Organics line of coffees. The new packaging features both structural and cosmetic improvements in the coffee bag.
GMCR is using new coffee bag technology from industry leader fres-co. Like the bag Sustainable is Good reported Jim's Organic Coffee is using (also made by fres-co), the new Newman's Own Organics bag contains an inner layer of 19.4% PLA - a NatureWorks polymer made from corn. GMCR said, "The introduction of PLA helps reduce the environmental impact of the packaging while maintaining the necessary barriers to moisture and light that keep the coffee at its freshest."
The bag uses fres-co's Corner Seal technology which allows the packaging to maintain a crisp shape on the store shelf and increases the amount of visible printable surface for graphics. "The deeper, shorter bag fits better on the shelf and has increased functionality for both shipping and displaying."
The graphic design on the new packaging has been completely reworked to give the coffee bags a premium look. "The bags' premium look and rich copper color are a reflection of the high quality coffee within," the company said. Graphic design for the new packaging was done by GMCR own design department.
Nell Newman, president of Newman's Own Organics said, "I love the look of the new packaging and think it will draw more coffee devotees to our products so they can experience what a distinctive and varied selection of coffees we have. The packaging is an expression of the care and attention that Green Mountain Coffee Roasters puts into sourcing and roasting these coffees for us."
The new Newman's Own Organics coffee packaging is currently available to consumers across the country.
GMCR has also created new packaging its own premium Single Origins line of coffees. The new packaging will also incorporate the 19.4% PLA lining. The graphic design for this line has also been updated to reflect the change, vaguely resembling the Newman's packaging without the metallic look to it.
The new Single Origins packaging is being sold to into stores now and should be more widely distributed in the Jan/Feb time frame according to Sandy Yusen, Director of Public Relations for GMCR.
When asked whether we could expect to see similar changes to the packaging of other GMRC brand coffees, Yusen said, "We are looking at other ways to make our packaging materials more environmentally friendly and hope to incorporate these innovations into other products in our line."
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