Apio, Inc., a subsidiary of Landec has expanded its joint technology license and supply agreement with Chiquita, providing Chiquita use of Landec's patented BreatheWay packaging technology for Chiquita bananas.
Chiquita is the first commercial partner for Apio with initial product sales to food service customers under the Chiquita To Go™ label.
Chiquita is testing Breatheway technology in retail grocery stores in Breatheway consumer packs sold as Chiquita Fresh & Ready. The Fresh & Ready bananas come in packages of 3 and cost nearly twice as much as loose open air Chiquita bananas.
According to the company, Breatheway technology packaging extends the shelf life of bananas by 7 days.
The agreement between the companies also includes a new exclusive license for Chiquita to use Landec's BreatheWay packaging technology for avocados
The U.S. banana industry represents over $4 billion in annual purchases by consumers
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Fascinating! I love bananas!
Pim
http://pimslist.typepad.com
Posted by: Pim | October 29, 2007 at 12:17 PM
How is this any good? Creating a plastic wrapper for a food that all ready comes in a perfect package? Is this Sustainable is Good blog or I love to waste oil on crappy packaging blog? This product is NOT SUSTAINABLE!
Posted by: simplehiker | October 29, 2007 at 01:53 PM
in no way, shape or form is this a green product. the pesticide-cultured banana peel carcass is enough for my poor compost pile... and now a plastic container with film?
this is filthy. people won't buy it, especially at a premium. good luck, chiquita
Posted by: Monica | October 31, 2007 at 03:40 AM
Since when does ADDING packaging (biogradeable or not) amount to sustainable or good? And it also doubles the price. Have mercy!!
The company says it is extending the shelf life by 7 days. That I understand but I certainly don't approve. And once you open the package the shelf life extension ends, no doubt.
Makes the rest of the items on this blog suspect.
Posted by: Eggplant | November 03, 2007 at 10:44 PM
Oh! banana is really good for the body. Glad that there is a new source of fresh banana. Thanks for posting.
-krisha-
Posted by: philippine grocery | May 17, 2009 at 10:22 PM