Ribena (made by GlaxoSmithKline), the popular soft drink juice brand the in the UK will become the first major brand in the UK or the US to use 100% recycled PET (rPET) bottles in its packaging.
The popular drink currently uses PET bottles with a minimum of 40% rPET content. The brand will shift to 100% rPET content over the next six months.
Ribena drinks account for 58% of the UK's juice market and the brand produces more than 60 million bottles a year.
The use of significant amounts of rPET in the packaging of a major US drink brand has not occurred as of yet.
Earlier in the month Coca-Cola announced an ambitious plan to recycle and produce rPET from its bottles. The company will build a facility in South Carolina with United Resource Recovery Corporation to process the plastic. As part of the plan, Coca-Cola set a goal to significantly raise the amount of PET it recycles.
Plans from Coca-Cola to use the rPET they will produce in their own packaging have not been announced.