Innocent Debuts "world's first 100% recycled plastic bottle"

Innocent Drinks becomes the second UK beverage maker in the last week with a major packaging announcement. 

"We’ve become the first company in the world to put our drinks into 100% recycled plastic bottles," the company said.  Innocent is using rPET in its new bottles which are currently available to consumers.  Four of the company's drinks are available now in the rPET bottles, the rest of their product line will be available in rPET by January.

Innocent's announcement follows a similar one last week from rival Ribena. 

“We’ve always been a business that has taken our environmental impact seriously, and this move to 100% recycled content in our bottles is extremely exciting. Not only is it a world first, but it means that next year innocent will be saving over one thousand tonnes of C02 which is great news for the planet," the company said.