Snickers, Mars Bars Suitable for Vegetarians

Masterfoods a division of Mars Incorporated announced a change to its candy bar packaging.  The company will add a new labeling scheme for its UK products that will feature the wording "Suitable for Vegetarians" on the back of the packaging for brands including Mars, Snickers, Galaxy and Malteser candy bars.   

The company says it is using the UK's Food Standards Agency (FSA) guidelines on vegetarian labeling as a benchmark for the process according to Food & Drink Europe.

The Vegetarian Society, one of two that helped form the FSA's guidelines is withholding use of its "seedling" logo recognized by vegetarian consumers as signifying suitable foods, since Mars bars are made with battery-farmed eggs.

Managing director of Masterfoods' UK snack foods business said: "As a company, we believe in clear, transparent labeling and we are introducing this initiative because we want to communicate the suitability of our products to vegetarians."

Comments

[Ron Askotzky]

what about the milk?