Nestle Pure Life will use new bottle this year
Nestle Waters is beginning to phase in a new plastic bottle dubbed Eco-shape. The bottle took two years to develop.
The new bottle uses less plastic and is ergonomically designed to be more easy to carry. Nestle debuted the bottle with its Ozarka and Arrowhead brands already and is working to transition its other brands to the bottle this year.
The half liter Eco-shape uses 30% less plastic than bottles currently available on the market. The new bottle weighs 12.5 grams which is 15% less than other similar bottles. Nestle estimates it may save 65 million pounds of plastic resin each year by using Eco-shape.
The new bottle also uses less paper because the label size was reduced. The company has removed color from the cap making it more recyclable as well.
The Portland Press Herald reported Nestle's Poland Spring brand will manufacture the new bottles at their Hollis, ME plant this fall. Poland Spring has not yet announced the Eco-shape bottle and does not have an image or information on its web site regarding the new bottle.
Due to the tremendous volume of bottles, most bottled water companies manufacture their bottles themselves on location. It will be interesting to see when Poland Spring announces the new bottle in their lineup.
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Posted by: bathmate | December 18, 2009 at 12:46 PM