Aquafina Changes Label to Identify Water Source

Aquafina announced it is changing its labels to spell out that the water comes from the same source as tap water. 

PepsiCo who owns Aquafina made the announcement after studying the issue and being pressured by the group Corporate Accountability International and their Think Outside the Bottle campaign.

Aquafina is the single biggest bottled water brand, and its bottles are now labeled "P.W.S." The new labels will spell out "public water source."

"If this helps clarify the fact that the water originates from public sources, then it's a reasonable thing to do," PepsiCo spokeswoman Michelle Naughton said Friday.

As part of the Think Outside the Bottle campaign, thousands of people across the US have been urging Pepsi to make changes in the Aquafina label, which includes an image of snow-capped mountains and states “pure water, perfect taste”. Though the image implies that the source of Aquafina is mountain spring water, it actually uses tap water as its source. In fact, up to 40% of bottled water uses tap water as its source.

Comments

[Trey]

Funny article here: http://averagebro.blogspot.com/2007/07/hoodwinked-bamboozled-run-amok-yet-well.html

[Deliliah]

I never assumed it was from anything but a municipal source- if you read the labels on different brands of bottled water, very few seem to indicate a natural spring source. I, for one, don't really care as long as it is clean and safe to drink-- Aquafina specifies a 7-step filtration process, which seems more reliable than the tap water in my city, which has had problems for years. So at home I use a filter on my tap and when I am our running errands and need water, I get bottled water. Tap or spring doesn't matter to me as long as it is clean and safe to drink.

[Jolly Green Giant]

Well, tap water isn't exactly without its problems. Several studies (see, for example, here: http://www.dailymail.co.uk/pages/live/articles/news/news.html?in_article_id=431777&in_page_id=1770) have linked chlorine in tap water to an increased risk of cancerous tumours.

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