Philips has launched A Simple Switch, a consumer campaign highlighting the benefits of switching to energy efficient CFL lighting.
By partnering with The Alliance for Climate Protection and the global Live Earth concerts on July 7th 2007, Philips aims to touch more than two billion people with the campaign.
Visitors to the Live Earth concerts and the Live Earth and MSN websites will be invited to record a personal ’simple switch’ pledge either online or via instant message.
Philips will track these collective pledges to change to energy efficient lighting and calculate the resulting energy and costs savings on the asimpleswitch.com website.
Philips is one of the leading manufacturers along with GE of energy efficient CFL lighting. Information on their energy efficient lighting is conveniently available from the Simple Switch web site.
Way to go Philips, A Simple Switch is a very clever marketing campaign.
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