Big surprise, San Francisco-based Method decided to redesign the packaging for its Omop floor cleaner. The company is known as a market leader in incorporating cutting edge packaging design to their products.
The new Omop packaging is as you'd expect from Method, innovative. Its a marketing and branding masterpiece taking an ordinary bottle making it larger adding ergonomic enhancements and plenty of flat space to plaster with their product labeling.
The redesign of their earlier not so fancy floor cleaner follows typical Method standards by taking a typical boring bottle of cleaning solution and transforming it into something a consumer may actually leave out in the open when they aren't using it.
The new bottle was designed and manufactured by Amcor PET packaging.
Amcor Communications Director Shelley Steele said the industrial design for the bottle was done, "in-house as conceptualized by our customer."
The bottle is made of PET (Polyethylene terephthalate) which is a type of plastic from the polyester family. Steele said the Omop PET bottle does not contain any post consumer recycled content. However she did note, "PET is among the most recycled of all plastic materials."
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It's somewhat responsible that the new bottle is made of recyclable plastic, but Method is still using "virgin" plastic to create the bottle in the first place. In the long run, that is not a sustainable practice. Petroleum is not a renewable resource. I just wish that companies that promote the recyclability of their products would step up and close the loop by creating new markets for the recycled plastic in the first place. I would be much more likely to purchase this lovely bottle (and I agree that from a purely visual perspective, the new Method bottle it is a beautiful thing) if it were made from post-consumer recycled plastic.
Posted by: Beth Terry | July 07, 2007 at 06:22 PM