San Francisco-based Method Products makers of a popular line of greener cleaning and personal care products has launched its first major advertising campaign.
The campaign named Detox Your Home was created in conjunction with the firm TBWA/Chiat/Day. It will include print ads, online banners and a search-engine marketing component. Method Products is also planning events around the country to promote its message in local markets.
Visitors to Method's web site will find it redesigned featuring the theme of its new marketing campaign.
Until now, the seven-year-old company’s products have been marketed largely through word of mouth, prominent product placement at stores like Target and the appeal of the packaging.
Earlier this year Method announced a redesign of the packaging for its Omop floor cleaning products, using an innovative new PET container designed by Amcor.
The New York Times reported according to Kline & Company, a market research firm, Method Products had sales of $85 million last year. The private company was the fastest-growing cleaning products concern of the 18 that Kline profiled, posting a 140 percent increase in sales in 2006. Kline also estimated that the green category of the household cleaning products industry represents $300 million in sales, or 2 percent of the total market.
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Posted by: detox | February 26, 2009 at 05:04 AM