The final installment in the Harry Potter series will be the greenest book in publishing history according to Markets Initiative, an environmental group focusing on paper. Five years of work by Markets Initiative and the Rainforest Alliance is putting tangible environmental solutions into the hands of Harry Potter fans in 16 countries.
For the initial printing of 12 million copies of Harry Potter and the Deathly Hallows in the United States, publisher Scholastic has committed to making sure 65% of the 16,700 tons of paper used is FSC-certified, which means the paper comes from forestlands that are managed in a socially and environmentally responsible way.
Totaling nearly 22 million pounds, this is the largest purchase of FSC-certified paper to be used in a single book printing to date. Moreover, all the paper used in the printing will contain at least 30 % post-consumer waste fiber, with much of that verified by FSC standards as well
The Rainforest Alliance worked with Scholastic to develop its plan to buy FSC-certified paper and will continue helping the company refine its responsible paper procurement policies.
Markets Initiative’s work on greening the Harry Potter series has fundamentally changed the way that book publishers use paper. More than 300 publishers internationally now print on papers that help safeguard endangered forests. A new paper supply chain has been sparked and 35 new eco-friendly papers developed.
Market Initiative Graphic on Environmental Impact of Harry Potter Book
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Its wizard magic! Hooray for Hogwarts!
Posted by: greg | July 20, 2007 at 03:27 PM
Who decides which books get press (Harry Potter) and which get censored? After all, censorship is becoming America's favorite past-time. The US gov't (and their corporate friends), already detain protesters, ban books like "America Deceived" from Amazon and Wikipedia, shut down Imus and fire 21-year tenured, BYU physics professor Steven Jones because he proved explosives, thermite in particular, took down the WTC buildings. Free Speech forever (especially for books).
Last link (before Google Books caves to pressure and drops the title):
http://www.iuniverse.com/bookstore/book_detail.asp?&isbn=0-595-38523-0
Posted by: Michael T | July 23, 2007 at 01:00 PM
Why don't you go back to communist russia Michael T. You crazy commie man. You and your "free speech" terrorism makes me sick.
Posted by: Tommy | July 25, 2007 at 11:39 AM
Yikes what ugly comments posted after a bit of good news. When influential publishing companies like Scholastic think twice about the paper they buy for printing zillions of books, I for one give a cheer.
Posted by: DJ | August 04, 2007 at 09:04 PM