360 Vodka is billed as the world's first environmentally-friendly vodka. A title the newcomer to the adult beverage marketplace appears to deserve.
The Missouri-based company uses locally grown grains for the production of 360 Vodka resulting in reduced fossil fuel consumption in transporting raw materials to the distillery. The company also uses a variety of advanced filtration and drying processes which they claim make their operation highly efficient reducing their overall carbon footprint.
The packaging of 360 Vodka is highly impressive. Focusing on packaging design as I often do I have to say this company has covered nearly all the bases in terms of making their product packaging eco-friendly.
Their glass bottle is made from 85% recycled glass, 75% of which is post-consumer.
360 Vodka uses New Leaf Paper products for its labeling, packaging and promotional materials. The paper is 100% recycled and is printed with water based inks.
Perhaps most innovative is the box their vodka is shipped in. The shipping box is made of 100% recycled cardboard and is designed to be re-used by consumers. The box is designed with handles on the sides and can be used for storage, filing, stacking and moving. I think their box design is ingenious and it shows the company recognizes how often liquor boxes are used for moving and storage by consumers.
The company goes a step further - they have developed a return program for the bottle closures on the top of their bottles. Consumers can use a postage-paid return process to send back their bottle closures enabling infinite re-use of them by the company. In addition 360 Vodka will donate $1 for each closure returned to an environmental cause.
360 Vodka's web site is powered by renewable energy. Their Vodka is available in the United States.
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Where can I buy 360 Vodka in Los Angeles
Posted by: Phil Templeton | July 28, 2007 at 01:13 PM
Lovely marketing - your last respondent says it all -- 'where can I buy it??' In fact the corrugated case is erected by hand and as such uses approximately 30% more materials than if they were to use machine erect trays. In fact the bottles are strong enough to not need any further packaging after all glass, in it's unscratched state, is stronger than steel. If they really wanted to be eco conscious then why use any corrugated packaging at all. Sorry, but I am quite cynical. The cap bit, is the icing on the cake (or perhaps the cap on the bottle!!) -- you send them a cap and your address and they will have you on their circulation lists -- nice one!!
Posted by: john | August 07, 2007 at 10:11 AM