Mansueto Ventures, the publisher of Inc. and Fast Company magazines is now producing its magazines on 100 percent recycled paper.
Fast Company switched to the recycled paper with the February issue and this month's issue of Inc. will be the first on recycled paper.
The recycled paper used in the magazines is supplied by German company LEIPA Georg and is made from 85 percent post consumer waste, 10 percent waste from unsold magazines and five percent recycled printer waste.
As an Inc. subscriber, I have the June 2007 issue. which features a cover story on the collapse of the social networking site Friendster. The quality and the feel of the magazine is not noticeably different from previous issues. This concern was cited by Rolling Stone as the reason they won't go to recycled paper for their publication.
Instead, Rolling Stone magazine is going "carbon neutral" with its publication printing process cited concerns over the quality of recycled paper as a reason it wasn't going to recycled paper. The music entertainment magazine's first "carbon neutral" printed magazine hits newsstands this week.
See a list of magazines printed on recycled paper
or with responsibly sourced virgin fiber.
Inc. editor Jane Berentson announced the magazine was going to be printed on recycled paper back in November. "Magazines aren't known for their sustainable practices (all those trees!), so to put our money where our mouth is, Inc. is now publishing on recycled paper. Did I mention that it's cost-effective, too? Which brings me back to this truism: Green practices beget greenbacks. Would you have it any other way?"
Mansueto says that research by the Alliance for Environmental Innovation has shown that each ton of recycled fiber that displaces a ton of virgin fiber used in coated groundwood paper (stock used in magazines) reduces total energy consumption by 27 percent, reduces net greenhouse gas emission by 47 percent, reduces wastewater by 33 percent, and reduces solid waste by 54 percent.
“Printing our magazines on fully recycled paper and being a leader on the environmental front is a great way to reinforce the message we send to our 1.44 million subscribers on working smarter and creating the future of business,” Mansueto Ventures CEO John Koten said in a press release. “Doing our part to amplify environmentally responsible magazine publishing and leaving the world a better place is important to the values of our company. We encourage all publishers to do the same.”
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This is the kind of major step forward we need. I mean we've come along way... can you imagine the thought of a magazine like Inc. printing this way even 10 years ago?
Its amazing...
Posted by: Chadwick | June 25, 2007 at 02:50 PM