Ecoist to Launch Line of Handbags Made from Repurposed Coca-Cola Labels

 

Miami-based Ecoist, makers of unique gifts and fashion accessories made from repurposed materials announced a partnership with the Coca-Cola Company yesterday.  Ecoist is known for their handbags make from repurposed candy wrappers, food packages, billboards and soft drink labels.   

Under the partnership Ecoist will launch a new line of handbags made from repurposed Coca-Cola bottle labels.  US Newswire reports most of the labels will be sourced from Coca-Cola bottlers or label manufacturers in Peru where Ecoist has been working in a production center operated by Prosostenible S.A. a fair trade manufacturer.

As you might expect this is another great PR item for Coca-Cola and they aren't wasting any time treating it as such. 

"We are very excited to be working with Ecoist. They are the ideal partners for Coke's continuous involvement with environmental initiatives. We have made great strides in reducing our waste output from our bottling plants or label manufacturing facilities, and we are constantly seeking ways to further reduce our environmental footprint. This partnership allows us to repurpose materials. Best of all, we are helping to create greater awareness on environmentally and socially responsible consumption. We want to inspire others to act," says Kelli Sogar, Merchandise Manager, Worldwide Licensing and Retail Operations of The Coca-Cola Company.

Ecoist was founded in 2004. It is a family run business doing most of its production in facilities in Peru and Mexico.  The company prides themselves in Fair Trade practices and their products are sold across the US at natural & boutique specialty type stores.