Oregon Company plans to fill a gap in the natural/organic retail arena with an eco-convenience store
Capitalizing on the rapid growth in organic and natural foods a Portland, Oregon company will open eco-convenience stores. Full Moon Foodies Inc. will offer the organic/natural products consumers are looking for with the added hours of a convenience-oriented store.
"I got tired of having to hop into the car to drive to a mega-organic mart, fight for parking and waste time standing in long lines whenever I needed a few items," Ellisa Wee, founder of Full Moon Foodies, said in a written statement.
The Full Moon Foodies retail concept provides customers with a knowledgeable staff; a modern, upscale store design; multiple community-based urban locations; and extended hours past those of grocery stores, the company stated.
"We're not trying to re-invent the convenience store or the organic/natural food concept, we're trying to make it more accessible," she added.
"Current organic grocery chains have become too cumbersome to respond quickly to new opportunities," said Christian Brenneman, head of business development and marketing for Full Moon Foodies. "Penetrating different niches of the retail organic marketplace is the key. Innovative fresh concepts, like Full Moon Foodies, will surface and capitalize on the inadequacies of the established market leaders."
The company cited information from the Natural Food Merchandiser saying American shoppers spent more than $51 billion on natural and organic products in 2005.
Full Moon Foodies would join another company, SeQuential Biofuels, already in the Oregon and SW Washington area. SeQuential offers consumers plant-based biofuels as well as a natural convenience store.
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